Software Engineer / Designer & Creative Technologist
Team Marketing Report is a leading source of valuable sponsorship data for sports marketing professionals. Following a change of ownership and a re-branding, I was approached to lead the design / development of their new web application and marketing site. This also required a restructuring of their previous database, which contained more than 100,000 datapoints, and a content management system that would allow for their continuous growth.
In seeking inspiration by analyzing the sports industry as a whole, it's clear that one of the most defining aspects of conventional sports is the presence of rules. Without rules and regulations, there are no clear-cut winners or losers. For a majority of sports; rules and regulations are visually represented in the form of field markings and scoreboards.
By using visual motifs similar to field markings and block jersey numbers, the final marketing site and application have an aesthetic that is instantly recognizable and familiar for any sports professional. The marketing site uses WordPress as a content management system, and is supplemented by a custom backend which uses React and the WP-JSON API. The web application is run with a tiered subscription model, opening up more information for each of their product offerings: the FactBook, FanCostIndex, and TMR Insider.
To ensure users don't feel overwhelmed with the data, I designed a dashboard that serves as a quick starting point, highlighting new and popular content from each of TMR's main product offerings.
TMR's most valuable product offering is the FactBook: an expansive database of contact and sponsorship information for teams, leagues, universities, agencies, and other entities. Subscribers can find crucial data that helps drive major marketing decisions in the $500 billion+ sports industry.
TMR's FanCostIndex is a unique product offering first created by Team Marketing Report 20 years ago. The primary datapoint answers the question: "How much does it cost for a family of four to attend a game for a given team?" I developed a solution that allows subscribers to quickly compare leagues as well as individual teams.
To supplement all of the data provided with the FactBook and FanCostIndex, the TMR Insider provides current sports news and editorial content. Subscribers can stay up to date with all of the latest deals and major events in sports, establishing TMR as a crucial authoritative resource to guide sports professionals.
